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CILIP PPRG Marketing Excellence Awards 2014

On Friday 14th of November, I attended the CILIP PPRG (Publicity and Public Relations Group) Marketing Excellence awards 2014 in Birmingham. The Peters Books & Furniture venue where the event was hosted was an attractive place with a lovely welcoming atmosphere. This was my first time attending a PPRG event, and since I found the day to be inspiring I look forward to attending more in the future.

Peters Books & furniture venue

Peters Books & furniture venue

I have been previously to other marketing courses but this event allowed me to meet with like-minded people, hear about some award-winning library marketing initiatives, and I think it will help me to develop our current marketing efforts here at the RAU into concrete actions. Being involved in my library’s marketing efforts and an enthusiast who feels passionately about libraries and marketing, I enjoy discovering new tools for promoting library services and coming up with creative ideas. So themes of ‘marketing on shoestring’ and use of social media drew my attention throughout the day, and I was impressed by the passion and commitment of all involved.

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The main winners are listed below:

Gold Award
Popping up a library – Newcastle University: a project to provide temporary extra study space to ease overcapacity of existing libraries at exam time, gave the University Library’s relatively new Marketing and Communications Group an opportunity to put its fresh integrated marketing and communications approach to the test.

Bronze Awards
Conversations with students – Open University: the project focused on creating more varied and targeted communications to students using new engagement tools to increase awareness and use of OU Library services and resources amongst Open University students and increase their levels of engagement using social media.
Reborn – Manchester Central Library: promoting the Central Library as a major City Centre cultural institution with multiple offerings

Specially Commended for Induction Award
Like Your Library – Aston University: Like Your Library Live induction sessions organised by Library and information Services were attended by 85% of students who were invited and built on previous evaluation particularly in relation to publicity.
Hello Library! Hello IT!- Kent University: the aim was to bring together the best of Library and IT services in a friendly, accessible, light touch and impactful induction, building students’ confidence in accessing services when they need them.

Seeing the winners (total entries were 15) and their presentations, hearing their marketing stories and sharing ideas and discussion about a range of issues with other colleagues was inspiring, and I took some good ideas and tips for marketing and promotion of libraries.

Congratulations to all winners! Fantastic achievements!

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This entry was posted on November 20, 2014 by in News and tagged , , , , .

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"it is not enough just to be good at what you do anymore. You also have to be adept at communicating the good and what it means to your customers" - Melinda Kenneway, 2007, Serials 20 (2) Marketing the Library

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