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A brief note about the Digital Marketing Toolkit event presented by Ned Potter

UKeIG workshops are a great way to meet new people from different libraries and sectors, and they offer opportunities for networking and for sharing thoughts and ideas.

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In my library we are concerned that we are not sufficiently maximising the potential of emerging technologies. The main drive for attending the course was to find out what new technologies we could use to inspire, engage, inform and educate our users.

So on 26 March 2014 I attended a workshop presented by Ned Potter, a librarian at the University of York and author of the Library Marketing Toolkit (which I have read and have found it to be helpful and full of useful tips!) . In the Prezzi presentation that he gave Ned identified those emerging technologies that can be useful for marketing the library, gave advice on how to use them effectively, together with tips, tricks and general best-practice for marketing online.

I have learned about some of the most interesting emerging technologies and now look forward to exploring the possibilities of a variety of free tools to engage our students.

Some key points from the presentation:
• Issuu versus pdf: Consider turning all library guides and documents into embedded online documents – they are more visually attractive
• Social media: use as a marketing tool – use the same message in multiple ways like “whispering” in people’s ears – use each platform for a reason, and systematically deliver a simple message on different platforms
• Create a video: it’s no longer expensive or technically complicated to create a video. Use 1 to 5 minute videos as a marketing tool
• QR codes: Put them at the bottom of all posters – link to details about opening times, user surveys, instructions for some of our less user-friendly subscription databases etc. etc.

• New things on the horizon

o mobile apps – library needs to go mobile!
o beacons (proximity based marketing tool which libraries could use to enrich a self-guided tour, or a special collection etc),
o aurasma “augmented reality” app

All in all, the day was very informative and allowed me to reflect on what I found enjoyable in being involved with the marketing aspects of my own work, and really got me thinking about how to revamp and revitalize our future marketing efforts. Now if only there were an app that could give me a few more hours each day to get to grips with this emerging technology!

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This entry was posted on April 3, 2014 by in News and tagged , , , .

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"it is not enough just to be good at what you do anymore. You also have to be adept at communicating the good and what it means to your customers" - Melinda Kenneway, 2007, Serials 20 (2) Marketing the Library

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