| Purpose – The purpose of this editorial is to set the context for the first edition of this new sport business management journal, by identifying some key developments in the sport industry and establishing the parameters for papers that may be subsequently submitted to the journal.
Design/methodology/approach – The inaugural editorial is based upon the Editor’s previous academic experience and his work with practitioners in the field of sport business management. As such, the commentary presented reflects a perceived need for high-quality research within the field of sport business management.
Findings – On the basis of extensive experience working with leading business scholars, as well as senior managers from across sport, it is the Editor’s view that the business of sport is a dynamic, increasingly complex industry that is generating a multitude of research opportunities but which at the same time requires sophisticated insights to be developed.
Research limitations/implications – The editorial introduction defines the scope of the journal, setting the parameters for prospective authors seeking to submit papers to the publication.
Practical implications – Implicit within the editorial introduction is the notion that, while academically rigorous research is central to the development of sport business management, the practical application of this research is essential.
Social implications – Fundamental to both the editorial introduction and the journal’s scope is a firm belief that sport and the business of sport require good management principles to be developed and applied, thereby influencing policy and practice.
Originality/value – The paper invites prospective authors and readers to view sport in what will be, for some people, a new way. That is, seeing sport in managerial, commercial and industrial terms.
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