Latest News @ the RAU Library

New to the Library: Journal of Marketing Communications

RJMC

The Journal of Marketing Communications is a peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal also considers papers in internal marketing and in the corporate communications domain.

View full text articles here: http://www.tandfonline.com/toc/rjmc20/current

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This entry was posted on February 28, 2012 by in New Journal Titles.

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