Latest News @ the RAU Library

New to the Library: Journal of Marketing Communications


The Journal of Marketing Communications is a peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal also considers papers in internal marketing and in the corporate communications domain.

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This entry was posted on February 28, 2012 by in New Journal Titles.


Quote of the Moment

"it is not enough just to be good at what you do anymore. You also have to be adept at communicating the good and what it means to your customers" - Melinda Kenneway, 2007, Serials 20 (2) Marketing the Library


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